How to Optimize Job Postings to Gain More Traction
When you’re writing your job postings, you’re thinking about conveying the details of the position. However, if this is all you’re thinking about, it could get wordy, complex, and ultimately, turn off the best-fit candidates.
Plus, with today’s digital world, your job posting needs to be optimized for the Internet. If it’s not, then top candidates won’t find it and apply. To help you, here are some tips to attract better candidates with an optimized job posting.
How To Get More Traction on your Job Postings
Fill out the required fields.
When you’re completing your online job posting, make sure you fill out all the required fields. If you don’t then, your job won’t rank at all. Missing information means it will get lost in a sea of online data.
Complete recommended fields too.
When your job posting is rich with keywords and information about the position, the benefits, and the perks, it’s more likely to rank higher with search engines. This additional information will also help candidates using an advanced search tool to find your job.
Use keywords.
Another important way to optimize your job posting is with using keywords. Skip the jargon and hyperbole, like sales superstar or IT ninja, and instead use straightforward keywords like “Back-end website developer.” The search engine and the candidate will both be able to find your job posting this way.
Include essentials.
The job posting doesn’t need to offer a full overview of the job. You’re just listing the essentials for the role. This way, you’ll filter out the candidates who don’t fit and find only those who are a match. At the same time, you won’t overload them with unnecessary information, sending them running in the process.
Take a candidate-centric approach.
When you’re filling out the fields to post your job, make sure you’re promoting your employer brand and the benefits of the job. Don’t simply talk about what you’re looking for, but why a candidate should want to work for you.
This can include anything from remote work to career advancement, tuition reimbursement and more. Promoting these perks and benefits not only helps you rank higher on search engines, but helps you to attract better-quality candidates.
Be authentic.
Your job posting should be honest and transparent. Don’t oversell the job or exaggerate the role. You’ll wind up with an unhappy new hire and likely an open seat soon after.
Ready for help optimizing your job postings and finding better-fit candidates?
Let Gill Staffing do the work for you. We can create job postings that are optimized for both candidates and search engines, giving you the best possible results. Simply contact us today to get started.
